A line sheet is a sales tool created to help retail buyers place orders of your pieces. They are basic and to-the-point, with all the information they need to know at a glance.

When creating your line sheet, make sure the layout is clean, organized, easy to understand, and especially easy to order from. It will help make the sales process go smoothly. Often includes a coordinating order form that will make it super simple for the buyer to fill in the blanks and email their order to you.

You may also want to consider providing a swatch card of your collection’s colour palette.

Remember to provide your email address with high visibility on the order form. No one has time to search for information these days. Make it simple, and easy to work with your company, not frustrating.

Here’s what you need to include in a line sheet:

1. Business Name/Logo

2. Your name

3. Contact info – your phone number, email and website. Put this on every page. Don’t make them hunt for the information.

4. Your brand’s story in a few sentences

5. Minimum Order – This can be in dollar amount or number of items per style. Units per style works well, as you can forecast your manufacturing minimums and volume costs. Additionally, it can be customary to make the first wholesale order for a new account higher than subsequent orders. The booking order, and then their repeat orders.

6. Acceptable forms of payment – Do you accept credit cards? Paypal? Checks? Payment in full up front or 50% up front, 50% after delivery? Make this part easy for them – get Square.

7. Discount – do you offer a small discount for early payment? 5% or 10% if full payment is received within 10 – 15 days?

8. Lead times – How quickly can you fill and ship the order? Be realistic.

9. Shipping policy– Is the buyer responsible for shipping cost or will you cover it? If they are, make sure you collect their courier name and account #.

10. Return policy – Do you accept returns for reasons other than damage? If so, how much time does the buyer have after receipt of goods?

11. Expiration date – make sure to note an end date to the validity of all the information.

12. Booking availability dates – you will need designate a cut-off date for buyers to submit their orders so you can maintain your shipping dates to them.

13. Photos of each style – Photos should be white background flats.  Save your editorial style images for your lookbook and website.

14. Style name – Style names can be reflective of your collection’s theme, or anything you want to help you recall the item when you are in conversations with buyers, manufacturers, and your team.

15. Style number – It is totally up to you how you’d like to number your items. Some start with SS (Spring/Summer) or AW (Autumn/Winter) and follow with a series of numbers.

16. Range of sizes and colors available for each

17. Your wholesale prices and suggested retail prices

You can also use your line sheet as tags for your items for quick reference. Simply copy the sheet and cut out each style’s information out, hole punch it and tag the garment.

Your Line Sheet should focus on one particular theme and colors which gives a sense to your brand . To be economical and effective you should focus and select your color palette and use throughout.  The reason is when you go to production of the line sheet there are minimums,  having two or three styles which are the same colors, would be production feasible as the fabrics for each styles can be grouped together.

Your sales tools can make or break your appointments with buyers. Creating seamless processes, and avoiding errors in recording information will build confidence with your buyers in your brand.

If you need assistance creating your line sheets, please contact us here, we would be happy to help you create yours.