creating a lookbook
Ready to start creating your line sheet and/or lookbook?  Here are some things you will need to move your project forward smoothly:

1. AN INSPIRATION BOARD
Similar to the collages designers put together when you are designing a collection, an inspiration board for your photo shoot will help you communicate your vision. Pull images of models, places, colors, fabrics, and poses that you like and use this to keep focus and clarify your vision.

2. A PROFESSIONAL MODEL
Your product photography has the potential to capture interest or get quickly passed over. This is not the place to skimp on budget. Similarly, the right model working with a professional fashion photographer can make your look book, line sheet or catalogue stand out and help you get noticed. It is very important it is to set aside a budget for this. Swish Model Management or Panache Model Management are reputable agencies here in Winnipeg that have years of experience in the fashion industry. Ian McCausland is one of the most experienced fashion photographers here in Winnipeg, and can take both model and product shots that will showcase your brand competitively in the fashion industry.

3. STYLE INFORMATION FOR EACH PIECE
Include style information (style name/number, color, price) so that whoever is looking at this line book or lookbook can easily identify the pieces within your collection. For the line sheet, simple poses or products shot against a white background work best, for a lookbook, think more magazine look imagery.

4. SMALL FILE SIZE
Your digital look book, line sheet or catalogue should be a PDF under 5MB. Compress your images whenever possible and never, never, create using word documents.  This will make you appear unprofessional, or TIFF files, which are a pain for anyone to work with.

5. CONTACT INFORMATION ON EVERY PAGE
Make sure your contact information is easy to find, and include not only your email but a phone number and social accounts.  Front page is best, so it can be a good idea to put the emphasis on the front page, and then add in contact info as a footer on each additional page. Don’t make them dig or search for your contact information, make it easy to work with you from every aspect, always.

READY TO GROW YOUR BRAND?
If you’re a designer ready to create your line sheet or lookbook ask about the package just for Shopology Project readers. Click here to start the conversation.