Retail isn’t dead but like everything else, it’s just shifting.
There are a variety of factors influencing a general decline in foot traffic in retail space, not the least of which is the state of the economy and an ongoing increase in online shopping.
That being said, have you been to a Starbucks lately that didn’t have a line for their $5 frappaccinos? Probably not. They work hard to get your feet in their doors. Their latest iteration is the mobile ordering system, where you can order from your phone before you get there and presto: your order is waiting for you at the counter when you arrive, all paid for and ready to go. Even before mobile ordering, Starbucks’ loyalty system had been running for years and it works. Even I, who is relatively immune to this kind of thing, was just a ‘tiny bit’ excited when my Starbucks Gold Card arrived in the mail, printed with my name and giving me access to special deals and promotions. I fell for it hook, line and latte.