Promoting your brand involves creating professional and attractive marketing materials. How you present yourself in your website, brochures, samples, and sales materials will say a lot about your brand. Quality should be seen in every facet of your business including promotional materials, and your sales tools. You want to make working with you a pleasure, organized, informative and aesthetically pleasing.
If you have not already had a designer create a branding guide for you, please take this step first. A branding guide consists of your logo and its acceptable variation use, colour palette, fonts, and imagery style. This tool will help you communicate clearly to any designer you hire to do any of the following projects for you and save you costly mistakes and time. If your brand could use a branding guide please reach out to Shopology Project to connect you with some of the best Winnipeg graphic designers.
Continue reading