Consumer shopping experience has changed dramatically over recent years – thanks to the www Popular brands and new businesses alike have made the shift from traditional brick-and-mortar stores to online shops.

Worldwide eCommerce sales are projected to grow to 370 billion dollars by 2017.

However, despite this shift, many still hesitate to make a transaction for different reasons such as unsecured payment, slow shipping, and product misrepresentation. For others, the lack of physical interaction with the product prior to purchasing often results in unfulfilled expectations and disappointment. Often abandoning carts when trust is not there, fearing the hassle of receiving goods that will only need to be returned.

Investing in good product photography can make the difference between customer conversion and high return rates. When done right, product photos give customers the same experience they would get in stores, and also become a more competitive brand.

Here’s how you can improve your product photography.

1. Lighting is key

Lighting is a defining component when it comes to good product photography. Harsh lighting creates unwanted shadows, inaccurate representation, and overexposure. This makes it difficult for customers to accurately determine the color of your product which can lead to item returns.

Online shops heavily depend on product photos thus it is imperative that these are created to best represent your items. High-quality product photos with adequate lighting can give your customers the confidence and certainty they need to make a transaction.

2. Compose your photo

Product photos are all about the specific item and not what surrounds it. Be mindful of how you compose your product photos for this often influences customer purchasing behavior. A noisy background can be distracting for customers while a simple background makes a product pop. Observing consistent backgrounds from photo to photo can help you maintain your site’s aesthetic, too!

Customers want to see realistic representations of your products. Give shoppers the same in-store experience by producing different photos such as 360-degree views and detail shots.

3. Highlight the details

Customers often look into the details of an item before making a transaction. Remember to emphasize details that are often unseen in wider shots. This includes highlighting details such as logos, patterns, prints, and fabrics. This will help customers accurately envision your products once they receive them.

4. Stick with a theme

Perhaps one of the most fundamental values of a good site is having a singular theme. Your photos should come together cohesively and align with your brand’s identity. This is also true when adapting your website for viewing on other devices. User experience designers can help you enhance the flow of your site and enable customers to have the same experience regardless of what gadget they’re browsing from.

Product photography is a fundamental part of online shopping. It is imperative that your customers receive an enjoyable shopping experience online also – not just in store. Improving your product photos can help you develop a high class identity for your brand. At the end of the day, your customers will be drawn to an image before reading the text on the page so remember to produce high-quality product photos and showcase your brand identity!