Allow me to be honest with you. Not everyone in the world is going to buy your collection.
Entering the fashion industry with the mindset that your collection will appeal to all kinds of people is downright wrong and presumptuous. If you believe that everyone is going to love and buy your collection then you are going to waste a lot of money, time, and energy. In fact, that is biggest mistake any business owner, not just in fashion design, can make.
It is absolutely essential that you understand exactly who your customer is so you can properly design and promote to your target market. Knowing your customer profile will give you focus and direction. There are many different types of customers and each of them have their own sense of style.
In order to best serve them it is imperative that you know who they are and what they want. From their age to their geographic location and the brands they patronize, you need to keep tabs of all these vital information.
Begin by targeting a niche for your clothing business to help you distinguish yourself from other sellers. For instance, you can specialize in children’s clothing, teen wear, plus-size clothing, or suits for men.