However, despite this shift, many still hesitate to make a transaction for different reasons such as unsecured payment, slow shipping, and product misrepresentation. For others, the lack of physical interaction with the product prior to purchasing often results in unfulfilled expectations and disappointment. Often abandoning carts when trust is not there, fearing the hassle of receiving goods that will only need to be returned.
Investing in good product photography can make the difference between customer conversion and high return rates. When done right, product photos give customers the same experience they would get in stores, and also become a more competitive brand.
Here’s how you can improve your product photography.