We have a little shop talk with Jonathan Seah, who along with Hannah Chau, owns Chook Clothing Co. to share. Chook Clothing sells sweaters, hoodies, jackets, jerseys, hats, tees, shoes and accessories including their own house brand Chook. It began as a pop up shop, and is now located in Osborne Village. Focused on a community, and customer experience, Johnathan and Hannah believe in thoughtful packaging, engaging with its customers, and sharing images of Chook customers.
Chook first gained traction by joining a few hundred strategically related online forums: groups associated with skateboarding, art and urban culture. Now, his online shop (built with Shopify), and solid social media strategy (over 10K followers on Facebook and Twitter, and over 15K on Instagram), Chook’s brand is international extending into the United States, the United Kingdom, Morocco, Brazil, and Singapore, where Johnathan is from.