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Shopology Project - Fashion in Winnipeg
Home
Business of Fashion
Shopping in Winnipeg
Winnipeg Designers & Makers
Features
ABOUT
CONTACT
  • Home
  • Business of Fashion
  • Shopping in Winnipeg
  • Winnipeg Designers & Makers
  • Features
  • ABOUT
  • CONTACT
Business of Fashion

CREATING YOUR FASHION LINE MEDIA KIT & LOOK BOOK

To effectively promote your fashion business, you need the help of the media. If a reporter or publication calls you, or the other way around, you need to be ready with an impressive media kit (also called a press kit).  A media kit is a concise presentation of how awesome your brand is. This is your way of selling yourself to the media. Rarely do brands provide a print version as they did in days past, but rather, press materials exist in a digital format and are shared via email, a download link or publicly on a company website. Even though the format of press materials has changed, the information that editors need about your clients and brands has remained the same.

media kit template

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fashion lookbook

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For new product launches or seasonal collection launches, a look book is a key part of a press kit. The look book would have images and style names of the key items that tell a compelling story about your collection. Images of the collection can be shot on models or still life on a white background. For many fashion designers, photo shoot production is a challenge, and something you should consider investing in and hiring a professional photographer, stylist and professional models.

 

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October 6, 2016by cindyshop
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