When we think of fashion we often think of the world’s most fashionable people as being all primarily in their early 20s or even late teens. Many women today are finding themselves much more confident at the age of 40 as well as much better equipped financially to invest in designer brands. Finding your style in your 40s can be a wonderful experience because you have a much better idea of who you are and what your fashion sense is like. Fashion for women in their 40s can be elegant and very trendy. By using all this newfound knowledge about yourself it’s possible to finally focus on fashion with confidence and look and feel beautiful once again.

There is a saying “Too many clothes and nothing to wear”. It commonly applies to many women simply because their wardrobe is disorganized that they cannot easily decide which clothes they should wear.

In the past, in the 1930’s, women might have had only 36 items in their wardrobe. Today, the number has grown up to 120. That is the biggest reason why you cannot find anything to put on today is because it is very hard to see over the clutter. The best solution to your problem is to have a capsule wardrobe.

Retail isn’t dead but like everything else, it’s just shifting.

There are a variety of factors influencing a general decline in foot traffic in retail space, not the least of which is the state of the economy and an ongoing increase in online shopping.

That being said, have you been to a Starbucks lately that didn’t have a line for their $5 frappaccinos? Probably not. They work hard to get your feet in their doors. Their latest iteration is the mobile ordering system, where you can order from your phone before you get there and presto: your order is waiting for you at the counter when you arrive, all paid for and ready to go. Even before mobile ordering, Starbucks’ loyalty system had been running for years and it works. Even I, who is relatively immune to this kind of thing, was just a ‘tiny bit’ excited when my Starbucks Gold Card arrived in the mail, printed with my name and giving me access to special deals and promotions. I fell for it hook, line and latte.